How to use the site is a virtual business incubation platform. It has knowledge and tools needed to develop your business from an idea stage.

  1. Register.
  2. Use your personal dashboard to start your startup journey.
  3. Each incubation step guides you on what is to be done and formats to be used.
  4. Store your work on the platform or mail it to yourself.
Step 1

Entrepreneurial passion and traits

Partnerships are often a sine qua non of Startups. The following image from Disciplined Entrepreneurship Workbook by Bill Aulet says it all...

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Step 2

Researching and defining opportunity

In this module you will delve more deeply into market analysis. Industry and customer characteristics, especially your options for distribution should come into focus. You will define your competitive advantage and analyze your competition...

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Step 3

Target Market selection

An initial profiling of a potential customer and identifying a target market, a cluster of similar customers, helps in developing the startup. This is preliminary work and will help focus the development of the startup...

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Step 4

Building a customer persona

Using the information from the checklist, write a customer profile in the Customer Profile Worksheet...

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Step 5

Planning product

The brochure is used for elevator pitch about your product because it can be done when you are not in the room and even when you are sleeping. It makes consistent messaging possible and scalable...

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Step 6

Value proposition

Why this is necessary? It never happens straight...

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Step 7

Customer choice behavior

Getting customers and sales will be your focus. The table after the cartoon depicts the customer awareness, understanding, appreciation, choice and post consumption behavior...

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Step 8

Go to market

This step helps create a schedule of marketing and sales activities (see image below) that will be implemented on a weekly, monthly, quarterly, and annual basis. You start by listing all your marketing ideas...

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Step 9

Marketing plan industry profile

As a new entrepreneur, you have a lot to do with few resources. It's important that you focus your marketing energies on target markets where you have the greatest opportunity...

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Step 10

Business model

The Business Model Canvas is a way of understanding and visualizing a business model and its key business drivers. The Canvas has nine elements...

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Step 11

Building an organization

Use the steps below to help decide what legal form of business is best for you. Then get help from an accountant or lawyer...

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Step 12

Startup costs

You will use this Post Start-Up fixed asset purchases worksheet to accumulate notes and information as you research the fixed assets you expect to purchase...

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Step 13

Financial model

Operating expenses are the cost associated with keeping your business up-and-running. They include all of the expenses of operating the business...

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